After the success of its January edition, which welcomed over 2,000 visitors, Playtime Paris returns on 2-4 July. The trade show will present almost 350 brands; 30% of which are new.

With the return of international travel, the creation of an immersive street view of the show, inspiring trend areas, as well as new spaces dedicated to “first-timers,” will all feature. Presenting both new and returning brands, the show will provide buyers with a curated selection made up of 70% fashion and 30% lifestyle.

Discover the latest trends

Exclusively for Playtime, Fashion Snoops will decode the key trends for s/s 23 in dedicated trend spaces. In addition, Fashion Snoops will host a seminar to present its analysis of lifestyles, silhouettes and materials. Plus, the key prints to discover at this season’s show.

 

 

First-timers in the spotlight

Playtime Paris will once again be providing dedicated spaces to highlight labels participating in the show for the first time. An incubator for new brands, New Now puts 10 brands in the spotlight. This season, Barbara Perino, founder of Lemon Magazine, is responsible for selecting the brands.

Located at the entrance of the show for the second time, Singular will provide visibility to 10 young, emerging labels and their exclusive collections and micro-series. Designed like a pop-up shop, Singular will give a space to brands including Cèucle, Les Mini Confettis, Pater, Observe Montessori, plus more. There will also be dedicated mini trend spaces available throughout the show.

Playtime New York & Kid’s Hub

The best of two worlds awaits buyers in New York thanks to the alliance of the complementary sectors offered by Playtime and Kid’s Hub. After a successful winter edition, which hosted over 200 brands and 1,600 visitors, the show returns from 31 July to 2 August with 260 fashion and lifestyle brands.

For visitor registration and further information on Playtime’s trade shows, please click here.