International kids’ fashion and lifestyle trade shows, Playtime Paris and Playtime & Kid’s Hub New York, have had a makeover.

The new brand identity for the trade shows and B2B marketplace was created by the avant-garde team at Nash & Young, and reflects Playtime’s unique, alternative and creative inspiration for children’s fashion and lifestyle products.

The July edition of Playtime Paris welcomed 320 brands from around the world (70% fashion and 30% lifestyle). It also attracted 2,660 professionals from 53 countries. The next edition of Playtime Paris takes place on 28-30 January 2023.

Playtime & Kid’s Hub New York, meanwhile, returns on 12-14 February 2023. Please click here to view Playtime’s new brand identity as well as access visitor registration for the shows.