CWB editor Laura Turner selects the must-have childrenswear collections to get in store.
OceanBluu
Roi and Cynthia Elco launched organic and fairtrade children’s brand OceanBluu (pictured above) in April 2019 offering sleepwear and bedding. For a/w 20/21 the brand is expanding the collection to include childrenswear for 1 to 12 years. Moving away from fast fashion trends, it offers comfortable, everyday pieces in 100 per cent organic and fairtrade certified cotton including knitwear, trousers, tops and skirts. With sustainability being the brand’s top priority, it has a completely transparent supply chain, carbon-neutral shipping, and plastic-free packaging. It also has a Give Back project that supports street children in India.
Wish + Wonder
Wish + Wonder
Childrenswear brand Wish + Wonder specialises in modern heirloom pieces using premium fabrics and trims. The collection for girls age six months up to six years includes occasionwear, party dresses, high waisted bloomers and matching hair bow sets. Cristina Hadjikyriacou-Harris established the brand after having her daughter, but her love of fashion goes back to childhood. After being taught about the construction of garments and how to sew, pleat and pattern cut by her parents, she went on to study at Central Saint Martins. She then worked for high profile British brands, celebrities and retailers before launching Wish + Wonder’s debut collection in June 2019.
Dinki Human
Dinki Human
Kidswear label Dinki Human is a new gender-neutral, organic and ethically manufactured brand for 0 to 4 years. Designed by Ester Ford, it includes leggings, T-shirts, sweatshirts, bodysuits, onesies and muslins. Garments offer a relaxed fit for freedom of movement as well as room to grow. ‘Pass me down’ labels remind customers to get the most from the garments while a pre-loved initiative helps ensure the clothing avoids landfill. In addition to using organic cotton, non-toxic inks and dyes, and recycled and plastic-free packaging, Dinki Human’s supply chain is transparent and it adheres to ethical standards policies.
Lilly & Grace
Lily & Grace
Launched in 2019, Lily & Grace is the little sister to women’s clothing company Lily & Me. Founded by Amelia Haywood and partner Hari Bhatta alongside Haywood’s siblings, Ben and Polly, the family-run company specialises in hand-drawn prints inspired by nature. Currently short order only, highlights from the s/s 20 collection for 3 to 12 years include tropical florals and a jungle scene. Also, a snoozy sloth print and retro graphic T-shirts and sweats. The company manufactures the majority of its collections in its own factory in Nepal.
Pickle
Pickle
Having studied design and textiles at St. Martin’s and with four children of her own, Claire Bibaud felt creating her own brand of baby clothes and accessories seemed the natural thing to do. Catering for 0 to 10 years, the award-winning brand’s collection includes Oeko-Tex certified jersey cotton bodysuits with Nickel-free popper fastenings. This is alongside rompers, sweatshirts, trousers, leggings, T-shirts, jackets and pyjamas. All of Pickle’s products are made in the UK, with the brand working closely with talented British manufacturers across the country. Pickle also uses safe, water-based inks.
