People and planet-conscious childrenswear brand Frugi has launched its s/s 27 collection, The Wild, Whimsical & Wonderful, which is now available for wholesale pre-order. This season is a vibrant ode
Danish childrenswear brand Wheat is opening its first flagship store on Østerbrogade in Copenhagen, marking a significant milestone in the company’s retail expansion. Following a phase of international growth, including recent
Multi-award-winning baby and toddler fashion and gifting brand, Blade & Rose, has launched two new ranges featuring popular characters from Magic Light Pictures – Stick Man and Zog. Known for its
This year, JoJo Maman Bébé marks a decade of being a B Corp Certified company. To celebrate, it invited young customers to get creative and share what they love most
Tapping into the UK’s fastest-growing sport, Marks & Spencer has unveiled a new collaboration in partnership with Club de Padel, bringing match-ready energy and modern sports style to M&S Kids.
Swedish childrenswear brand PO.P (Polarn O. Pyret) has unveiled its latest outdoor collection - PO.P on Adventure Hike Edition – designed for children who love the great outdoors. Hike Edition
Here are some of our brand highlights from the a/w 26 edition of Playtime Paris, the biannual kids’ trade show held at Parc Floral in Paris. Jelly Mallow A premium South Korean
After 25 years at the helm of Danish childrenswear brand Wheat, founder Charlotte Galsgaard is stepping down as creative director, passing the role to Fie Wahlgreen, effective 1 April 2026. Wahlgreen,
The spring 2026 edition of CHIC Shanghai incorporating childrenswear zone CHIC Kidz, which continues to grow as a distinct lifestyle segment, welcomed 1,291 exhibitors with 1,335 brands. Highlighting every aspect
Launched in February, Tots in Towelling is a new UK-based childrenswear brand creating premium terry-towelling garments. Created with sustainability in mind, it offers a fresh take on everyday essentials for
JoJo Maman Bébé has partnered with Godstone Farm for the launch of its 2026 spring campaign: Let Them Roam. After working together to explore the benefits and importance of risky
In 2026, Swedish childrenswear brand PO.P (Polarn O. Pyret) celebrates turning 50, marking a key milestone of dressing children in durable, weatherproof, and functional clothing designed to stand the test
Award-winning baby and children’s fashion and gifting brand, Blade & Rose, is introducing a host of new summer collections. Highlights include ranges for the Gruffalo, Kensie the Puffin, Paddington, Hedwig,
This Easter, British heritage brand JoJo Maman Bébé is launching a new spring collection in collaboration with Peter Rabbit™. Created in celebration of 160 years of Beatrix Potter, the collection
My Little Pony by Monsoon is a new limited-edition capsule collection marking Monsoon Children’s first-ever collaboration with Hasbro’s iconic My Little Pony franchise. A series of in-store launch celebration events
Built on a heartfelt childhood memory and fuelled by a passion for thoughtful, sustainable design, childrenswear brand Cozy Crew Club has quickly become a favourite among families seeking softness, warmth,
Katie Heptonstall, owner of the childrenswear brand Eleanor Charles, shares the story behind her expanding retail business. From initial pop-ups in York and Nottingham to a permanent shop in York
Baby and toddler fashion and gifting brand, Blade & Rose, is introducing two brand-new characters from Warner Bros. Discovery Global Consumer Products: Bugs Bunny and Tweety Bird. Known for its signature
Manhattan brand 7AM Enfant is redefining style and function for modern families, creating stylish and practical baby and toddler gear ranging from rainwear to cold-weather essentials. 7AM uses 100% cruelty-free
Swedish childrenswear brand PO.P has appointed Gwynn Milligan as non-executive director to support growth and international expansion, while also adding significant retail and sector-specific expertise to its board. Milligan brings more
Originating from the Philippines, childrenswear brand Gingersnaps is now available in Harrods, London, debuting with its Baby Girl collection. Known across Asia for its whimsical style, artisanal details and ultimate
