Childrenswear brand Moon & Bear has been selected as one of 18 small businesses from across the UK to win a free exhibition stand at Spring Fair 2027, after impressing judges in a nationwide competition run in partnership with retail entrepreneur Theo Paphitis’ Small Business Sunday (#SBS).

Moon & Bear founder Imani Turner designs and handmakes premium children’s clothing and accessories in Essex featuring original prints inspired by childhood adventure. The brand was chosen from hundreds of applicants to exhibit within the dedicated #SBS Village at Spring Fair, taking place at the NEC Birmingham from 7-10 February 2027.

 

 

The prize allows the business to showcase its products to thousands of retail buyers, including independent retailers, department stores, garden centres and major high street brands, helping accelerate its wholesale growth and open doors to new stockists across the UK and beyond.

Spring Fair’s partnership with #SBS was created to help emerging independent businesses access the retail industry and connect directly with buyers. Now in its eighth year, the initiative has helped launch over 100 successful retail brands.

 

 

Commenting is Fay Tranter, event director at Spring Fair. “Every year we’re inspired by the incredible creativity, passion and entrepreneurial spirit within the #SBS community, but this year’s entries raised the bar once again. The quality of applications was outstanding, making the judging process incredibly difficult.

“Moon & Bear is a fantastic example of the innovation and originality that independent businesses bring to the retail industry. We’re delighted to welcome them to Spring Fair 2027 and look forward to introducing their products to thousands of retail buyers from across the UK and internationally.”

 

 

Theo Paphitis, TV Dragon, retail entrepreneur and small business champion, adds, “Year on year, the connections and relationships formed within the #SBS Village demonstrate just how valuable this opportunity is for growing businesses. It is a genuinely business-boosting experience, and I am already looking forward to meeting this year’s 18 finalists. Spring Fair continues to be a hub of opportunity, fresh thinking and new connections.”

For further information on Moon & Bear, please click here.