The first edition of FIMI Boutique, which took place from 30 June to 1 July at Las Naves, the Innovation Centre of the Valencia City Council, confirmed the industry’s strong interest in an exclusive business-oriented format, bringing together 30 brands and 50 international buyers from 25 countries.
Over two days, FIMI Boutique brought suppliers and buyers together through a schedule of pre‑arranged meetings, strengthening a model designed to support the international growth of the children’s fashion industry.
ASEPRI, together with IVACE+i International, the Valencia Chamber of Commerce, and Feria Valencia, helped facilitate the participation of international buyers. Visitors from the UK, USA, Japan, Italy, the Netherlands, Portugal and Turkey – along with professionals from Latin America and Eastern Europe – highlighted the strong global interest in the brands on show. The event generated new business opportunities in key regions, especially across Latin America and Eastern Europe, while also reinforcing relationships with long‑standing buyers.
New focused structure drives buyer connections.
The event’s boutique format, based on one-to-one meetings lasting between 45 and 50 minutes, provided a more efficient and personalised environment for presenting spring/summer collections. This approach responded to the specific needs of the international buying calendar and enhanced the quality of business interactions.
Commenting on the new format is Alicia Gimeno, director of FIMI Boutique. “In summer, people don’t travel as much for work, of course, but the need for collection presentations remains. With FIMI Boutique, we’ve created a new model, a showroom with appointments scheduled through an appointment system, to present our collections to international buyers who are looking for Spanish fashion.”
As part of the programme, AIJU hosted a conference presenting its 2026–2030 Social and Children’s Product Trends Study.
The session explored the key trends expected to shape the future of the children’s industry, highlighting sustainability, brand identity, evolving parenting styles, and the growing demand for products that deliver purpose, innovation and added value. The presentation offered companies valuable strategic insights into the future purchasing behaviour of families.
For further information on FIMI Boutique, please click here.
Photography: Marcos Soria Roca