Blade & Rose has launched a major October drop across its autumn/winter line-up, introducing new licensed ranges alongside fresh own-brand designs, including a full London-themed story and an expanded Gruffalo offer.

The launch spans new collections for The Gruffalo, Peter Rabbit and Jemima Puddle-Duck, Neutral Miffy and Supergirl, plus Blade & Rose’s own Love London capsule and a new Christmas design.

The Love London collection brings a playful city narrative to Blade & Rose’s core categories. The range includes signature knitted leggings featuring London scenes, an embroidered top, a printed romper with two-way zip, a coordinating bib and a muslin gift set. All styles feature Oeko‑Tex certified fabrics and are positioned for baby boutiques, gift shops and tourist destinations.

 

 

Blade & Rose’s bestselling Gruffalo™ offer now includes the new Out to Explore collection.

Presented in a dusty pink and khaki palette, the range covers babies and children up to 5-6 years and includes character leggings, embroidered long-sleeved tops and matching socks. New additions include an appliqué dress and relaxed-fit khaki cotton trousers with embroidered detailing.

The gifting offer now also includes matching fluffy Gruffalo socks for babies and adults, ideal for family twinning, along with knitted hats, mittens and fingerless gloves. A second drop, featuring toddler baggy trousers and a dress, is available for pre-order ahead of a November launch.

Blade & Rose continues to design from its Lake District base, with the brand now widely recognised for its character-led leggings and strong licensed partnerships across preschool favourites. For further information, please click here.