Kappahl Group continues to develop its circular business and is now making secondhand available in all Kappahl and Newbie stores across Sweden, Norway and Finland. This autumn, the offering is rolling out across the entire store network, enabling customers in more than 300 stores to hand in and buy secondhand children’s clothing.

The Group began developing its secondhand offering in 2022, testing and expanding the concept before extending it across the three markets. Each store’s selection will vary depending on the garments customers hand in.

Commenting is Viktoria Arndt, who is responsible for the development of Kappahl Group’s circular business models.

“Secondhand is about making it easy and inspiring for more customers to give clothes a longer life. We have learned a great deal during the years we have tested and developed the offering, and we now look forward to making it available to many more people. By offering secondhand in all our stores, we are making it easier for customers both to pass on clothes they no longer need and to find new favourites.”

Kappahl stores offer secondhand garments from Kappahl Kids and Newbie, while Newbie stores operate the concept under the name Pre-loved. The group also offers Pre-loved in its Newbie stores in the UK. The rollout forms part of Group’s long-term work to develop circular business models and extend the lifespan of clothing and follows its acquisition of a majority stake in secondhand chain Arkivet in summer 2026.

Also commenting is Elisabeth Peregi, CEO of Kappahl Group. “We want to help drive the transition towards a fashion industry where clothes are used for longer and resources are put to better use. Scaling up second hand from selected stores to our entire store network across three markets is an important step. Together with our investment in Arkivet, it strengthens our ambition to develop circular business models that are both relevant to our customers and sustainable as businesses in the long term.”