The First Time Mums Choice Awards 2026 has named multi-award-winning British baby and children’s brand Blade & Rose a winner for its Peter Rabbit™ Neutral Collection.

Voted for by parents, with more than 17,000 votes cast across the awards, the recognition highlights the collection’s popularity among families and reinforces Blade & Rose’s reputation for high-quality, practical and beautifully designed children’s clothing and gifts.

The Peter Rabbit Neutral Collection combines the timeless appeal of Beatrix Potter’s beloved character with Blade & Rose’s signature style. It includes premium knitted leggings with Peter Rabbit on the bottom, coordinating tops, socks, accessories and gifting items. Offering a versatile neutral colour palette, the collection has become a favourite with parents, gift buyers and retailers alike.

 

 

Commenting is Amanda Peffer, founder and MD of Blade & Rose.

“We are absolutely thrilled to receive this award. As a family-run British business celebrating 16 years of trading, it means so much to know that parents have chosen our Peter Rabbit Neutral Collection as a winner. Every product we create is designed with comfort, quality and childhood adventures in mind, so receiving recognition directly from families is incredibly special.”

The First Time Mums Choice Award adds to a growing list of accolades for Blade & Rose, further demonstrating the brand’s strong consumer appeal and trusted reputation among parents.

Stocked by more than 1,000 retailers, Blade & Rose continues to serve families through its award-winning original and licensed collections. For retail enquiries and stockist opportunities, contact amanda@bladeandrose.co.uk.