Following customer feedback, Lister & Bruce is introducing matching sleepsuits to complement its existing MyJamas collection of children’s pyjamas.
The sleepsuits are available in three sizes and two varying styles to meet the needs of different ages. For 0-3 and 3-6 months, suits have closed feet and fold over scratch mitts. For 6-12 months, they feature open hands and feet to allow extra grip for crawlers and walkers.
The brand’s ‘clever cuffs’ feature used on its pyjamas – matching ankle and wrist cuffs on the left and right to help children know which way round to put them on – has also been carried through to the sleepsuits.
As well as giving the baby different colours to focus on, the wrist and ankle cuffs have been given additional length. This enables them to either fold back or extend to grow with the child.
Commenting on the launch is Lister & Bruce’s co-founder, Helen Brimacombe. “We have had tremendous feedback on the pyjamas for many reasons.
“However, their quality and super soft fabric giving the child comfort is what sets MyJamas apart and is what our customers really appreciate and has ensured repeat purchase. Therefore, it was imperative to us that the sleepsuits were the same.”
The sleepsuits also have zip fronts, another ‘must’ for Lister & Bruce.
“Zipped babygros were a trend amongst many brands when I had my son and were a game-changer for me; especially at 3am when trying to change a nappy in the dark and get him back into bed in lightning speed,” continues Brimacombe.
“As with the pyjama range and the clever cuffs, we wanted to give customers more with our sleepsuits and the zips give them precious moments back in bed.”
Lister & Bruce’s sleepsuits are 100% organic cotton. As well as being soft against children’s skin, breathability means they work well throughout the seasons. The suits are also made under a GOTS certification, with all dyes being Oeko-Tex 100 rated.
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