CWB’s pick of dreamy sleepwear for babies and children.
Kate & The Fox
Launched on 1 December, Kate & The Fox (pictured above) is a brand-new offering of premium organic sleepwear for children aged 0-6 years. Brand founder Sam Lloyde, a mum and recruiting manager, initially came up with the concept of Kate & The Fox six years ago. However, it wasn’t until the arrival of her daughter in August 2022 that she began bringing her environmentally conscious brand to life. Crafted from GOTS certified organic cotton, the pyjamas and babygros feature vibrant prints straight out of a child’s imagination. Focusing on playful and engaging Kawaii designs, prints include Avocado, Banana, Pineapple, Cactus, Doughnut, Ice Cream and Strawberry. The brand’s babygros are also designed to grow with a child and include optional feet. For wholesale enquiries contact wholesale@kateandthefox.co.uk.
GrowGrows
UK company GrowGrows is B Corp Certified brand of children’s bamboo and organic cotton sleepwear. The offer includes bamboo and organic sleepsuits with two-way zippers, foldover feet, and built-in scratch mitts for newborn to three years. There are over 25 exclusive print designs available ranging from elegant Country Leaf prints, popular Family Farm designs and seasonal Alpine Adventures to roaming wildlife with Dinosaurs, Giraffes, Elephants, Arctic Animals and more. Pyjamas in matching designs are available for 12 months up to six years alongside sleeping bags for newborn to two years. New to the collection are animal comforter blankets to match some of GrowGrows’ most popular animal print designs. Plus, new sleepsuits that offer all of the brand’s practical features but in a new ribbed bamboo and organic cotton fabric available in the four Scandi-inspired colours of cashmere, sage, navy and blush. For wholesale enquiries contact beth@growgrows.com.
Kutti Lulu
Kutti Lulu’s organic sleepwear forays into a whimsical realm where vibrant prints and handcrafted quality meet childhood adventures. Sized from infants up to age 12 years alongside matching family options, the award-winning pyjama collections span artisanal block prints to quirky digital designs across both collared and round-neck styles complete with contrast piping and roll-up cuff details. Crafted for longevity and year-round wear, the gender-free designs are intended to be cherished and handed down through generations. Kutti Lulu champions sustainable initiatives, from its eco-conscious packaging in reusable cotton bags to a zero-waste policy and small-batch production using GOTS certified organic cotton. Kutti Lulu also supports rural artisans, works with ethical manufacturers, and contributes to children’s charities in India. For wholesale enquiries contact enquiries@kuttilulu.com.
Ducky Zebra
Sustainable childrenswear brand Ducky Zebra has launched a new range of unisex, GOTS certified organic cotton kids’ pyjamas for ages 2-6 years alongside matching zip-up sleepsuits for 0-2 years. The pyjamas are designed to have a “Christmassy feel” whilst also remaining seasonless so that they can be worn year-round. Designed to last and pass on to siblings and friends, they also include roll-down cuffs to provide extra length as the child grows. Using environmentally friendly, AZO-free dyes, Ducky Zebra currently offers two prints: a space theme and a farmyard theme. Both prints embrace Ducky Zebra’s values of celebrating kindness and confidence, challenging gender stereotypes and involving children in the design process. Within the designs, characters are playing together, working together and showing kindness and friendship towards one another. Every item also includes a splash ‘power button’ that acts as a physical reminder to splash kindness and confidence, even at times when it might be hard or when sleep isn’t easy. For wholesale enquiries contact hello@duckyzebra.com.
Kissy Kissy
Kissy Kissy creates children’s sleepwear in the softest premium Pima cotton – “the softest thing you can put next to the skin.” For premature to nine months there are sleepsuits available with either poppers or zips, and two-piece pyjamas for 12 months to six years. Styles are seasonal, with winter including prints involving Christmas, penguins and reindeer, while summer styles include ice-creams, sailboats and whales. There are also the brand’s popular timeless prints and designs, including Flowers, Dinosaurs, Princess, Airplanes, Cars, Rainbows, Unicorns, Jungle, Stripes and Sophie La Giraffe. The Kissy Love range, meanwhile, offers brighter colours and more contemporary prints. For wholesale enquiries contact sales@finestforbaby.co.uk.
Rosa & Blue
Rosa & Blue offers luxurious sleepwear from newborn up to six years. The brand’s aim was to design a fabric that was gentle, soft and safe for babies and children to wear, while also offering more than standard materials. Rosa & Blue’s bamboo and organic cotton fabric is breathable, thermoregulating and moisture-wicking, which means children will remain comfortable while their temperature remains perfect. Rosa & Blue’s prints, meanwhile, are all hand-painted in-house by founder Pollyanna De Saulles’ husband. (Customers can also purchase prints of the paintings.) Bestselling designs are Brown Bear, Jungle, Starlit Moon and Heart. Bestselling products include matching sibling pyjamas, sleepsuits, sleeping bags and blankets. December 2023 also saw the introduction of a Ballerina print and pramsuits. For wholesale enquiries contact pollyanna@rosaandblue.com.
Pixie Dixie
Pixie Dixie’s commitment to sustainability shines through in every piece of sleepwear it creates. The brand’s nightwear is fashioned from high-quality, responsibly sourced cotton, with Pixie Dixie being the first children’s nightwear brand to be Micro-fresh® protected. Proudly crafted in the UK, the brand’s garments have travelled less than 200 miles before reaching your doorstep. With 10 enchanting designs to choose from, including animals, whimsical trains, sparkling confetti and magical unicorns, Pixie Dixie has something to suit every young dreamer, whether it’s sleepsuits for infants, pyjamas and nightdresses for up to 10 years, or blankets. For wholesale enquiries contact sales@pixiedixie.co.uk.
