John Lewis is boosting support for today’s ‘Virtual Britain’ by adapting its in-store services and taking them online for the first time.
The free and bookable, advice-driven appointments will enable the retailer to provide core services to support the nation during lockdown; maintaining its ambition to be there every step of the way for its customers.
Customers can now book free, one-to-one video appointments with experts from the comfort of their homes. The initial launch will include virtual nursery, home design and personal styling advice. Further services, inspirational talks and learning sessions are due to launch at the end of April.
Free virtual nursery appointments
Reassuring parents-to-be, advisors can answer questions, discuss products and provide information and advice on essentials during a one-hour video call. Following the call, further information and a personalised shopping list will be emailed to help new parents prepare.
Customers booked-in for store appointments due to take place since stores have temporarily closed are being offered the virtual option.
Virtual home design
This service offers expert interior advice with a home design stylist to help customers during lockdown. Home inspiration, support and advice range from repurposing ideas to creating an area that is flexible for work.
During a one-hour video call, customers can walk and talk through their spaces with the stylist and discuss inspiration. The stylist then pulls together a mood board, ideas and a shopping list, and sends them directly to the customer following the call.
Virtual styling and wardrobe advice
Expert personal stylists from the John Lewis Style Studios will offer appointments to support customers. Providing guidance on key staples and tips to help streamline wardrobes, the stylist will also be on hand to help customers re-discover treasured items and build outfits.
The video appointment is bookable via the stylist’s John Lewis Instagram account. Stylists will follow up the appointment with a personalised email. The stylists will also be hosting Q&As on their Instagram accounts as well as sharing useful styling content.
Commenting on the services is Peter Cross, director of customer experience at John Lewis and Waitrose. “We are a diverse, resilient and strong business, and are wholeheartedly committed to supporting the wellbeing of our customers at this time.
“Through the power of technology, we have carefully curated these free one-to-one virtual appointments to reflect the needs of the nation during this national crisis. We have gathered our experts from across the country to offer these services initially across nursery, home and styling. Plans are to extend our services across nutritional advice, wine tastings and tech support, to name a few.”
“Your Partners Through It All”
A brand-new online hub on JohnLewis.com is also available. ‘Your Partners Through It All’ offers tips, inspiration and activities online. Customers can access a variety of content including crafting ideas, creative cooking as well as gardening and home interior inspiration.
To access the new online hub, please click here.
