Boden has a new partnership with Baby Basics, a charity that supports vulnerable families with baby and children’s clothing donations.

The retailer is encouraging customers to make donations of ‘pre-loved’ clothes for 0 to 6 years to Baby Basics. In order to do this, it is providing pre-paid postage labels to all Mini Boden customers.

Boden has previously collaborated with the charity through Kensington Palace and the Duchess of Cambridge, who was approached to support Baby Basics with donations of clothing earlier this summer.

Boden joined other British retailers in the initiative, providing over 500 items of baby clothing to Baby Banks.

This new initiative aims to involve Boden’s customer base; making it as easy as possible for them to pass on good quality clothes whilst also supporting vulnerable families.

 

 

Baby Basics is a volunteer-led charity that works to support new mothers and families. It does this by helping them to meet the financial and practical burden of looking after a new baby.

The charity provides much-needed essentials and equipment to mothers and families who are unable to provide these items for themselves.

In supporting Baby Basics, as well as two other charities – Little Village and AberNecessities – Boden customers will be contributing to a nationwide initiative, supporting vulnerable families across the UK.