John Lewis is bringing the magic of Christmas to the high street as well as direct to customers’ homes via a new “walk” through and shoppable 3D tour of the Oxford Street shop.

Using footage captured from within the Oxford Street store, customers can use their computer, smartphone or tablet to click through the virtual shop. Furthermore, by clicking on tagged products, they can find out more and make purchases.

The flagship shop also boasts its largest ever Christmas Tree forest. It showcases seven new festive trends and room sets as well as a one-stop gift emporium.

John Lewis customers are shopping for Christmas earlier than ever before – Christmas sales are +112% vs 2019. Plus, sales of Christmas trees and decorations are up +232% and +156% respectively in comparison to last year.

John Lewis launched its online Christmas shop earlier than ever this year after searches on the website soared.

Commenting is Dan Cooper, Partner and head of Christmas at John Lewis & Partners. “We know that Christmas might look a little different to our customers this year, with smaller celebrations at home and video calls to loved ones.

“But we also know that many are looking forward to the small joys that the festive season brings: from decorated fireplaces to wreaths on doors. Our customers are planning earlier than ever to revel in the festivities and likely spread out the tasks to avoid any last-minute rushes.

“This year we have created a Christmas shop that will of course delight and inspire our customers but we have also focused on making it a simple journey that means they can tick off their list happily and safely.”

John Lewis & Partners Christmas shops will open in all branches across the country from 25 September to 5 October.