Research by WRAP, the UK’s leading sustainability charity, shows more than half of people now view the environmental impact of clothing as severe. Plus, two in three (63%) say clothes made to look good and last longer are now factors in the brands and clothing they choose.
The findings build on earlier WRAP research, which revealed the public wants inventive new retail options that prolong the life of clothes. These include voucher schemes for clothing exchanges (46%) and pre-loved clothes (41%); particularly popular among younger and ‘high frequency’ (weekly) clothes shoppers. New habits are emerging during lockdown, too. One in four (23%) now repair their clothes and one in five (19%) are keeping items for longer.
WRAP warns major clothing retailers and brands to clearly demonstrate their commitment to making sustainable, longer-lasting clothes or risk losing sales.
Businesses are responding to public demand for clothes with lighter environmental footprints, with major brands and retailers signed up to the SCAP 2020 voluntary agreement (Sustainable Clothing Action Plan) exceeding both the carbon and water targets. However, WRAP warns that many more aren’t. Those wanting to protect their market share must therefore demonstrate to shoppers and shareholders their commitment to the environment and sign up to Textiles 2030.
Commenting is Marcus Gover, chief executive of WRAP. “SCAP 2020 has been an amazing journey and so much has been achieved. I would like to thank signatories, advisors, supporters, funders and colleagues for their commitment and energy during these last eight years. I am hugely impressed by the extent to which we have been able to make such a difference by working together. SCAP 2020 signatories have been the recognised leaders. However, more action is needed by more companies to make clothing more sustainable. That is why we need to continue this work. Textiles 2030 will pick up the mantle.”
Textiles 2030 will be the most ambitious national voluntary agreement for clothing and other textiles in the world.
The 10-year programme aims to transform UK clothing and home fabrics to reduce their impact on climate change. It will take the UK from a make-use-dispose culture to a circular one, where goods are produced sustainably, used longer, and then re-used or recycled into new products. Central is the Target-Measure-Act approach, which requires clothing and textile businesses to set targets, measure their impact and track progress on both an individual business basis and towards national targets and public reporting.
In this way, Textiles 2030 will reduce lifecycle GHG emissions in line with the global goal of a 1.5°C trajectory, cut the water footprint of products and deliver a UK-wide circular textiles road map.
The first to sign up to Textiles 2030 ahead of its official launch in April 2021 are The British Fashion Council; British Heart Foundation; The British Retail Consortium; Cancer Research UK; Charity Retail Association; CTR Group; Institute of Positive Fashion; John Lewis & Partners; Next; Oxfam; Primark; Recyclatex; Re-Fashion; Sainsbury’s; Salvation Army Trading Company; SOEX UK; Suez; Ted Baker; Textiles Recycling Association and Tesco.
Gover continues, “The climate emergency is intensifying and our resources are limited. We need fast, effective action more than ever. Our research shows that people understand this and want sustainable clothes, not disposable fashion. Textiles 2030 is about transforming textiles, and taking up where SCAP 2020 left off – creating a fashion sector fit for the future.”
Also commenting is Environment Minister, Rebecca Pow. “Thousands of tonnes of unwanted clothes and textiles end up in landfill and incineration each year, wasting precious natural resources. That is why we must shift away from this ‘take, make, use, throw’ approach to a more circular system, where clothes are kept in use and re-used, recycled fibres are used in new products, and the climate and water impacts of the sector are reduced. Textiles 2030 will help drive this transformation to shift to greater circularity and innovation in the UK and help in our mission to build back greener from the Covid pandemic.”
WRAP is also working with partners on a global approach to the clothing issue through the Circular Clothing Action Plan.
Developed in partnership with the World Resources Institute (WRI) and supported by the Laudes Foundation, this project will deliver the first ‘off the peg’ plan to help achieve ambitious global circular economy targets on clothing by co-ordinated, national action. WRAP will develop the global goals and support their transition into national frameworks with measurable targets.
For further information on Textiles 2030, please click here.
