Stella McCartney has confirmed a new long-term worldwide licensing partnership with leading Italian childrenswear company Simonetta. Under this new agreement, Simonetta will begin the development, production and distribution of the Stella McCartney Kids collection starting from s/s 22.

This strategic partnership aims to boost growth of the Stella McCartney Kids business.

It will see the two brands combine and enhance their respective long-term experiences with creative flair and expertise; coming together to protect the planet for future generations through playful kids’ clothing and accessories with the least environmental impact.

Stella McCartney Kids includes styles for girls, boys and babies from ages 0 to 16 years. Distribution is via select multi-brand shops and department stores worldwide. As well as being a pioneer in sustainable kidswear, the collection boasts effortless, wearable styles and iconic prints.

Commenting is Niccolò Matteo Monicelli, CEO of Simonetta Spa.

“We are honoured to have been chosen by Stella McCartney and to be its partner for the development of the kids’ line. Our licensing portfolio is further and significantly expanded with a prestigious brand that fills us with pride and motivation.”

Gabriele Maggio, CEO of Stella McCartney, adds; “This new partnership with Simonetta will take Stella McCartney Kids to the next level by combining a high level of knowledge and expertise in the category – increasing the brand’s positioning and growth potential across international markets.”

Click here for further information on Simonetta.