Leading educational toy brand Edx Education has launched a UK retail website. The website offers British parents and educators more competitive prices, exclusive offer deals and discounts, alongside expert advice to support families on their home learning and play adventure.

The launch follows a hugely successful year for UK retailers in the home learning market. Initially fuelled by pandemic school closures, toy trend forecasters predict growth in the educational toy market is set to continue well into 2021 and 2022; with parents demanding more educational value from toy purchases alongside inclusive family play opportunities, encouraging siblings to play and learn together.

Commenting is Heather Welch, international brand manager at Edx Education. “We are excited to continue our expansion in the UK market and hope to inspire families to play, learn and bond together with our ever-growing product range and play ideas on shopedx.co.uk. Children have curious minds. They love to explore and experiment and what better way to do that than through play.”

 

 

Edx Education has been creating educational toys for schools in 90 countries for over 25 years.

Educational experts help design and develop the extensive product range. The focus is on the philosophy of ‘learning through play’; a highly effective method of teaching in the early years. Dr Sarah Mundy, consultant clinical psychologist and author of Parenting Through Stories, says; “Play is not only an enjoyable part of childhood but an important one.

“So vital, in fact, that it is recognised by the UN Convention on the Rights of the Child. It is crucial for mental health, physical, cognitive and social development. It allows children to engage in the world in a way that feels safe, explore different roles, address fears and develop confidence.

 

 

Children who have parents who actively engage in play with them learn about sharing, problem-solving and decision-making more quickly than those who don’t. Play also helps parents understand their child’s world and shows that they are interested in them; both important aspects of developing a secure attachment relationship – the cornerstone of a child’s development.”

The Edx Education range is suitable for children age 18 months up to 10 years. It features all the early years learning essentials, including extensive maths collections, active play, construction, exploration and imaginative play ranges. This year will also see the expansion of the brand’s Math101 and FunPlay home learning kits ranges.