Il Gufo is launching a new ecommerce site with FiloBlu that will help the Italian children’s clothing brand accelerate its online business and create ad hoc projects to develop its digital channels.
A fully renovated and mobile e-store will form an integral part of the company’s omnichannel project. The goal is to connect it with retail stores and the wholesale network to provide an exceptional UX at every stage of the customer journey.
Focusing on the customer remains the fundamental driver behind each new feature. This includes access to the click & collect service and being able to interact with someone in real-time with any enquiries via live chat. Further developments are expected to launch in the coming months.
The starting point remains the online store for end customers
This will be accompanied by a B2B project through which a virtual showroom running from 2023 will allow all direct stores and wholesale players to make use of a user-friendly and easy-to-navigate portal that will provide an immersive and tailored experience.
“Now, after 10 years of digital presence on the market, our evolutionary journey is a point of growth,” says Il Gufo’s CEO, Alessandra Chiavelli. “The aim is to provide a platform that brings all touchpoints together and offers a superior shopping experience, both online and offline.
“Through this project, we aim to integrate the value of our sophisticated distribution network with that of our products, which epitomise the very best in traditional Italian craftsmanship. Another key part of our strategy is sustainability. For us, this is represented above all by the natural longevity of our garments, the carefully managed supply chain, and the tireless pursuit of raw materials that are best suited both in terms of quality and transparency.”
Also commenting is Alberto Arcolin, CEO of FiloBlu
“Il Gufo joining the FiloBlu portfolio once again demonstrates that we are a leader in the fashion sector, but this time for kids’ clothing. The new omnichannel developments undertaken by the brand together with FiloBlu mark a major stage in the brand’s acceleration towards digitalised online sales processes and the creation of a top-quality customer experience that is exclusive, bespoke, and meets the needs of both end consumers and retailers around the world.
“This is the beginning of a process aimed at harmonising and optimising the link between the digital space and physical network and making it more efficient”.
The brand’s ecommerce channel has seen steady annual growth of 27% over the past two years
In 2022, the performance is positive once again. The channel currently accounts for 5% of the group’s global sales, expected to reach 29 million by the end of the year. In fact, the forecast for the current year shows 40% growth on top of the already very strong performance in 2021.
For further information on Il Gufo, please click here. Alternatively, to visit the FiloBlu website, please click here.
