Kidswear Collective, the UK’s largest pre-loved kidswear consignment platform specialising in designer and luxury fashion, is expanding its partnership with Selfridges.

Kidswear Collective first opened as a three-month pop-up in the kidswear department at Selfridges’ flagship store on Oxford Street in March 2020. It has now opened in two further stores in Birmingham and Manchester, Trafford. All three stores carry pieces for babies and kids aged 0-14 years, with the edit comprising clothing, footwear and accessories.

Speaking about the partnership is Shoshana Kazab, Kidswear Collective’s founder

 

 

“We are passionate about changing the perception of what pre-loved kids’ fashion looks like and couldn’t think of a better partner to help spread this message. Our partnership with Selfridges has been instrumental in changing the way customers think about their kids’ wardrobes and it has been wonderful to see them embrace shopping for ‘mixed’ wardrobes in-store.”

As well as sourcing stock from stylish parents, Kidswear Collective works with popular influencers including The Fashion Bug Blog, Juliet Angus and Hannah Stratford-Taylor, who have their own collections online. It also works with industry professionals such as stylists and agents and with brands directly to sell samples.

 

 

Also commenting is Helen Attwood, kidswear buying manager at Selfridges

“Kidswear Collective launched with us as part of our Project Earth initiative, encouraging customers to change the way they shop. It has been very encouraging to see the positive response our customers have had to pre-loved kidswear, which is why we are excited to extend the concept across our other stores.”

In addition to the store-wide expansion, Kidswear Collective is launching an edit on Selfridges.com this month, which will comprise stand-out pieces from bestselling designer brands.

For further information on Kidswear Collective, please click here.

Images: Ulla Neyman