Kidly, the online kids’ retailer for 0-5 years, has a new agreement to sell a curated edit of its own label collection, Kidly Label, through the Next platform. The partnership marks the first time the Kidly Label collection will be available to customers outside the kids’ retailer’s own channels.

Through the agreement, a selected product range will be available via Next’s UK and international online platforms. The initial range will consist of bestselling lines from Kidly Label’s a/w 22 range, including daywear, sleepwear, footwear and outerwear. Committed to sustainability, the range uses both recycled and natural materials including 100% GOTS-certified organic cotton with Oeko-Tex certified dyes.

 

 

The partnership will allow Kidly to further increase brand awareness across its target market, deliver incremental sales and access new international markets

 

 

Commenting is Kidly CEO and founder, James Hart. “This partnership represents an exciting next step in the growth of Kidly Label. This is the first time our products are available outside the Kidly ecosystem. We are thrilled to be partnering with one of the UK’s best-loved retailers.

“We’ve worked closely with the Next team to deliver a collection that will add our design-led and sustainable products to their already impressive kids’ range. We look forward to seeing the reaction from Next customers.”

Managing the partnership was Kidly’s new trading director, Janette Delaney. Previously global trading director at Topshop, Delaney recently joined the business, bringing 30 years of experience from Arcadia and Mothercare.

Click here to visit Kidly’s website.