Inspired by the lively spirit of spring, from the classic cricket pitch to the enchanting croquet lawn, the Joules s/s 24 childrenswear collection reflects the playful atmosphere of spending more time outside.

Combining print mixing, hotch-potching and preppy sport in a contemporary way, this collection is relaxed eclecticism at its finest. As always with Joules, it is also crafted with quality and distinctive designs.

 

 

The ‘Joules Sports Club’ takes centre stage with preppy rugbys and sweats, polo shirts and popped collars with hidden details. Accessories to complete the look include caps and sliders.

Soft pastel hues with a modern twist run throughout the collection. Capturing the vibrancy and joy of springtime in a wearable and contemporary way, this palette is a fresh, on-trend move on from previous seasons.

 

 

Silhouettes and shapes have also been updated for a more contemporary and premium feel. Everything from oversized fits and preppy graphics to layered detailing, embroidery and luxury trims. All are crafted in made-to-last fabrics that will stand the test of time.

The Candy & Carrie pastel hotch-potch co-ord with its embroidered branding and washed look is key. Effortlessly stylish, yet comfortable.

 

 

Unique hand-drawn prints designed by Joules Artists continue to be a point of difference.

Highlights this season include the Festival Floral print. It takes inspiration from bold patterns collected from explorations of vintage Central-Asian textiles, revived with a fresh, preppy colour palette.

 

 

Buyers can view the Joules s/s 24 childrenswear collection at INDX Kids on 2-3 July. To register as a visitor, please click here.