The Newbie story began in 2010 when designers at the Nordic fashion retail chain Kappahl created a collection of affordable, timeless babywear that can be handed down from one generation to the next.

With sustainability at the heart of the brand’s inception, the creation of collections from remnant fabrics from production is a natural part of Newbie’s customer offering. During April the next collection will be released titled ‘Rescued fabrics. To be loved again.’

Commenting is Anne-Charlotte Lindquist, Assortment Manager at Newbie.

 

 

“One of Newbie’s starting points is to always think long-term and timeless, and create garments in certified materials that can be inherited. We want to inspire and encourage the clothes to be used for a long time. But also, to make use of all the material. That’s why we started creating collections of remnant fabrics, collections that we call ‘Rescued fabrics’.”

In 2021, Newbie released a small number of products made from waste materials, then another collection in 2022, and now it’s time again. Newbie’s goal is to continue using left-over fabrics in the future, but how often the collections are released depends on the availability of fabrics.

The collections are unique and limited using fabrics that have been left over from previous collections, sometimes several years back.

 

 

“When we produce garments, we always have a little margin for the fabric to make sure there is enough for our needs,” continues Lindquist. “Often this means that there are a few metres left over. Such remnants of Newbie fabrics are rescued to create new garments instead of producing new materials.

“This helps to conserve the resources we have and thereby reduce our climate footprint. It can also mean that a favourite pattern or fabric reappears in the range, something we believe our customers appreciate.”

Since the Rescued fabrics collections only consist of leftover fabrics, volumes are limited. Not all garments are available in all sizes and each garment is unique. The collection is available exclusively online at kappahl.com and newbiestore.com.