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A baby sat in a white chair smiling wearing a swimsuit and hat by Blade & Rose

Born from frustration and fuelled by entrepreneurial spirit, baby and children’s clothing and gifting brand, Blade & Rose, is celebrating its 15th anniversary this month.

Founded by a determined mum, Amanda Peffer, who simply couldn’t find the fun, functional clothing she wanted for her child, Blade & Rose was created to fill a gap in the market. What started as a clever idea – knitted leggings featuring playful characters on the bottom – quickly became a revolutionary concept that transformed children’s clothing in the UK.

 

The back of two young children wearing knitted leggings with motifs on the bottoms by Blade & Rose

 

Now a multi-award-winning brand, Blade & Rose’s journey is a testament to creativity, perseverance and the power of thinking differently. Over the past 15 years, the company has grown a loyal following of parents, grandparents and children, who love its bold designs, quality and imaginative spirit.

 

A young child in a sun hat, T-shirt and shorts by Blade & Rose playing with a toy on the floor

 

As Blade & Rose celebrates this milestone, it remains proudly family-owned and committed to designing innovative, fun-filled clothing that brings joy to little adventurers everywhere.

The brand is offering both wholesale and website customers an offer from 1-15 May. For further details, sign up to Blade & Rose’s newsletter and keep an eye on socials. For wholesale enquiries, contact wholesale@bladeandrose.co.uk or click here to visit the brand’s website.