To mark its 20th anniversary, Danish childrenswear brand Småfolk is launching a special collection: Småfolk Iconics, a permanent NOOS collection that brings together some of the brand’s most recognisable and in-demand styles and prints from the past two decades.

The Iconics collection pays tribute to Småfolk’s roots: playful, colourful childrenswear made for movement, imagination and everyday comfort, and created with care for both children and the planet.

 

 

At the heart of the collection is the iconic apple print, a defining part of Småfolk’s identity since 2005. Over the years, the apple print has become one of the brand’s most recognisable and requested designs.

Alongside the apple print, Iconics also includes other timeless favourites, such as the tractor print and strawberry print, both long-standing staples in Småfolk’s collections.

 

 

Commenting is Thomas Callisen, International Sales Manager at Småfolk.

“With the Iconics collection, we see strong international potential – especially in our Asian markets, where Småfolk’s colourful, graphic identity resonates deeply. Our apple print remains a bestseller and making it available all year just makes sense. Iconics is not only a celebration of the past – it’s also a strategic move to create stability, continuity, and stronger brand recognition across both retail and end-customer touchpoints.

“Iconics brings together styles that many customers already know and love – and that new customers quickly connect with. It builds recognition, strengthens our global brand presence, and lays the groundwork for long-term customer relationships.”

 

 

The collection includes classic Småfolk silhouettes, from long-sleeved tops and body stockings to leggings and one-pieces, all crafted from organic cotton and Oeko-Tex Standard 100 certified materials.

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