JoJo Maman Bébé is introducing extended sizing with its new selected range of JoJo Junior styles. With sizing available up to age nine years, customers can now shop the new launch both online and in stores.

The expanded collection is a response to customer demand, allowing JoJo to continue growing with its customers. The new size range maintains the same JoJo handwriting, blending everyday essentials with modern staples.

 

 

The launch of JoJo Junior also coincides with the introduction of the company’s new takeback scheme, JoJo Reloved, in partnership with thelittleloop. Supporting JoJo’s mission to reduce fashion waste, JoJo Reloved provides parents with an easy method to sell their outgrown kids’ clothes and use their thelittleloop credit to shop for the next size up in the JoJo Junior collection.

 

 

Commenting is Mark Wright, CEO of JoJo Maman Bébé

“We deeply value our customers’ feedback, and extended sizing has been one of the most frequent requests. We love how many of our loyal customers want to continue shopping with us as their children grow through childhood, so we’re delighted to share our first range of JoJo Junior with our incredible community. JoJo is best known for our offering of durable, iconic designs in our distinctive, playful style, that can’t be found anywhere else. That’s why it was important to us to begin extending our kidswear to a whole new age group.

 

 

“We can’t wait to see our customers’ response to JoJo Junior and will be developing the range further for spring/summer 2026, as we continue to take on board customers’ feedback and adapt. As playdates become hangouts and toys become tech, JoJo will continue to offer high-quality, carefully sourced premium clothing that can be enjoyed through the ages.”

For further information on Jojo Maman Bébé, please click here.