This year, JoJo Maman Bébé marks a decade of being a B Corp Certified company. To celebrate, it invited young customers to get creative and share what they love most about our planet. Taking inspiration from their ideas, JoJo Maman Bébé has designed a limited-edition T-shirt that will launch this summer, 20% of the sales from which will contribute towards a donation to a charity partner.

The brand welcomed six children aged 4-6 years to a studio for a day filled with creativity and fun. Together, they shared what they love most about our planet, exploring simple ways we can all help take better care of it. To finish, the children brought their ideas to life on canvas.

 

 

Among their favourite things were “the sun” and their “mummy,” while their advice for protecting the Earth was to “recycle so that animals do not eat it and get poorly.” When asked what they would do if they were in charge of the planet, their answers were both thoughtful and inspiring: “be kind and be good,” and “plant flowers.”

In 2016, JoJo became the UK’s first B Corp childrenswear brand.

Being part of this global movement reflects its dedication to using business as a force for good, from how its products are made to how its stores operate; every choice is carefully considered.

 

 

This initiative offered a meaningful way to celebrate that commitment by connecting with the brand’s community and learning from them how we can better care for our planet, while also encouraging the creativity and self-expression that sit at the heart of JoJo’s design DNA.

To find out more and watch videos from the day, please click here. Alternatively, for further information on JoJo Maman Bébé’s sustainability efforts and B Corp status, please click here.