JoJo Maman Bébé has launched its latest The Gruffalo™ collection, created in partnership with Magic Light Pictures. The new range introduces fresh colours, rich textures and detailing designed to bring the popular picture book characters to life for young fans. The launch also coincides with the publication of Gruffalo Granny, the new picture book from Julia Donaldson and Axel Scheffler.

 

 

Designed for autumn/winter dressing, the collection spans outerwear, knitwear, everyday separates and footwear. Key pieces include a lined puffer jacket, appliqué hooded fleece jacket, knitted jumper, check borg hooded shacket, button-through dress and lined wellies.

 

 

With recognisable character artwork and practical seasonal styling, the new The Gruffalo™ by JoJo collection aims to appeal to families discovering the books for the first time, as well as parents already familiar with the classic stories. For further information on JoJo Maman Bébé, please click here.