Picture Book Fashion is spotlighting its A*Dee School Collection to retailers as the schoolwear sector responds to new legislation limiting branded uniform requirements.
Best known for its fashion-led childrenswear portfolio, the company has built a strong reputation since launching in 2011, growing from its debut girlswear brand A*Dee to a wider offer spanning childrenswear, babywear and athleisure, including the brands Little A, mitch&son and Bonini.
Picture Book Fashion’s schoolwear offer brings together a compact range of outerwear, footwear and accessories designed to give retailers branded add-on options beyond core uniform pieces. Available in classic school colours including black, grey, navy, red and brown, the range includes three jacket designs alongside shoes, boots, ankle socks and knee-high socks.
Designed for the school day, the collection covers essential layering and finishing touches while retaining A*Dee’s recognisable handwriting.
Outerwear options include a longline jacket with faux-fur trim, a shorter statement style and a detailed raincoat, with each jacket fleece-lined and finished with a hood for added warmth and protection throughout the school year.
Footwear and accessories complete the coordinated offer, with Velcro strap shoes designed for ease on busy mornings, lace-up boots providing a timeless alternative, and matching ankle and knee-high socks giving retailers an additional add-on option for a smart, school-day look.
Alongside its product offer, Picture Book Fashion continues to prioritise support for independent retailers and stockists, recognising the growing pressure stores face around content creation and social media.
The company invests heavily in marketing across its brands, providing a steady stream of professional imagery, videos, social content and digital assets throughout the season. This approach forms part of the full service it offers stockists, pairing strong product with the tools to help retailers bring its brands to life for their own customers and drive sell-through.
For stockist enquiries and further information, contact sales@picturebookfashion.com or click here.