Janie and Jack has teamed up with British fashion journalist and Sharland England founder Louise Roe to curate a 12‑piece Fall Edit, launched to support the childrenswear brand’s growing UK presence and the opening of its first London store in Chelsea.

Drawing on Roe’s English upbringing and the styles she chooses for her own daughters, the edit blends equestrian references, heirloom florals, cable knits and tailored outerwear with Janie and Jack’s classic American aesthetic. Key looks include a heritage plaid jumper, tiered floral dress, gingham dress and a series of knitwear and outerwear designed for both everyday wear and family occasions.

 

 

The collaboration marks a personal milestone for Roe, who dressed her eldest daughter in Janie and Jack when leaving the hospital. The brand says her British perspective offers a natural bridge between its American heritage and its ambitions in the UK market.

To mark the launch, Janie and Jack and Roe hosted a preview at the Crosby Street Hotel in New York, showcasing all 12 looks on young models alongside a youth ensemble performance and family activities.

The Louise Roe Edit is available in Janie and Jack stores and online in the US and UK in sizes newborn to age 12 years. For further information on Janie & Jack, please click here.