A*Dee, which is part of the Picture Book Fashion portfolio, has won Best Kidswear Brand of the Year in the Drapers Independents Awards 2021.

A*Dee was launched in 2012 and was the first brand from Picture Book Fashion. A luxury girls’ brand for ages 2-14 years, A*Dee has gone from strength to strength over the years. Focusing on bold prints coupled with a complementary colour palette, this brand is about expressing style whilst still being practical.

A*Dee creates complete outfits, where every element complements the overall look. From hair clips, socks and bags through to coats and shoes.

Commenting on A*Dee’s win is the Drapers Independents Awards Judging Panel 2021. “This winner has become a firm favourite amongst independents for its bold prints and statement colours. The label has stepped up to help support independent stockists throughout the pandemic, offering marketing packages and promotional materials to help sell its products online.”

Alongside A*Dee, Picture Book Fashion’s brands are Mitch & Son, MiTCH and Little A, which collectively cater for 0-14 years. For further information on A*Dee, please click here. Alternatively, click here to visit the Picture Book Fashion website or here to register for a wholesale account via The Childrenswear Association B2B Marketplace.