British baby footwear brand Aidie London has launched a new charity, The Aidie Trust. The company is now working with women’s shelters across the UK to provide supplies, support and grants to babies living with their mothers across the UK.

Aidie London is donating profits from sales to The Aidie Trust. It has also established a donations programme for customers. Via the programme, customers can return their purchases once baby has outgrown them and receive a discount on future purchases. The brand then donates the returns to The Aidie Trust.

Aidie London is now in the process of establishing a working partnership with a leading British women’s refuge. Further details will be available in due course. Click here for more information on The Aidie Trust. You can also follow the charity via its social media accounts (@aidietrust).

About Aidie London

Founded in 2018 by Seffie Wells MSc, Aidie London makes the only podiatrist-endorsed specialist first walking shoes. Designed by infant developmental psychologists, the shoes actively support cognitive function in babies.

Minimalist and modern with a focus on child development, Aidie London is also environmentally conscious and a member of the UK Organisation for Responsible Business. It uses no plastic in its packaging and everything is recyclable or biodegradable.

Aidie London offers a range of styles handcrafted from high-quality leather and suede. Plus, all of the shoes feature the brand’s premium leather specialist soles. Since its launch, the company has won a host of awards for its product design.