Online ethical babywear store Hugo and Me has launched a search for Britain’s cutest baby model. The retailer, which opened its first bricks and mortar store in December in Uppermill, Greater Manchester, is offering a modelling contract together with a year’s supply of free organic and ethical babywear.

Owner Victoria Shuttleworth launched the business when her son Hugo was born. With Hugo recently turning four and becoming too old to model the store’s babywear ranges, the retailer is now looking for its next official cover model. As such, Hugo and Me is offering parents across Britain the chance to have their child crowned as Britain’s next top baby model.

How to enter

To enter, simply fill out the form here. Then upload three photos of your baby to Instagram using the hashtag #BritainsCutestBabyModel. You must be following @Hugo_and_me_ from the account you indicate in the sign-up form for your entry to be valid.

Entries will be shortlisted to the top three by the Hugo and Me team. A public poll on the store’s Instagram page will then decide the overall winner.

Entries close at 11.59pm on 27 June. The shortlist will be chosen on the 28 June, with a public poll taking place from 29 June until 3 July. Finally, an announcement of the overall winner will take place on 4 July.

The prize

The winner will receive a year-long supply of free organic and ethical clothing. This is in exchange for photography that Hugo and Me will use to promote its products. The winning model will also be the face of Hugo and Me’s website; promoting organic and ethical babywear to customers across the country.

For further information on Hugo and Me, please click here. Click here for more information on the competition.