The Balou Kids website and bricks and mortar shop in Stratford-upon-Avon launched on 9 November.

British born designer Banayioda Theodorou – a childrenswear designer for nearly 10 years and a mother herself – founded the business; her vision being to create a brand of stylish, luxury fashion for children at affordable prices.

Balou Kids produces high-quality products with attention to creative detail. It also ensures everything it makes is easy to care for, easy to wear and durable.

The brand’s website has a clear and simple design. It uses soft, neutral colours to allow the products to speak for themselves. It also offers easy purchasing and prioritises customer service. Therefore ensuring that every visitor has a seamless shopping experience from start to finish.

Plans for Balou Kids include expanding the collections, namely the travel and accessories product line. The business also has the aim of opening a second bricks and mortar shop in the next 18 months.