New this season is childrenswear brand Beech, which offers a range of designer sportswear and activewear to keep children comfortable and confident outdoors; whether they’re playing sports, exploring on bikes or climbing trees.

Designed for both girls and boys who don’t want to wear the latest football strip, or parents fed up with fast fashion, the Beech collection features high-tech performance materials, attention to detail and is made to last.

 

 

Beech’s garment technologist searched globally for high-quality fabrics most suited for children’s sportswear.

The chosen fabric is NAIR, from Italy. Rarely seen in kids’ clothing, NAIR guarantees maximum durability and freedom of movement. Each Beech garment is sweat-wicking, breathable and quick-drying.

 

 

Sharon Kaur, who has worked with brands including Superdry, River Island and Hobbs, helped to oversee every stage of the design process; ensuring it met the company’s high standards of creating stylish pieces featuring vivid colours, cheerful slogans and playful prints.

Working with the seasons, Beech clothing is suitable for all-year-round wear.

 

 

The range features an array of colours and slogans as well as playful prints. It includes long and short sleeve T-shirts as well as tanks with round necks, hoods, pockets and reflective stripes.

Commenting on the range is Beech’s co-founder and a father of boys. “We all know spending time in the fresh air is incredibly beneficial for kids and makes them happy. The demands on clothes are high. We’ve worked with designers to produce a range of items that children want to wear, feel relaxed and free in, and which keeps them outside for longer – it’s a win, win!”

 

 

The Beech range is available for children aged 8 to 12 years. For further information, click here to visit the brand’s website. For wholesale enquiries contact Beech.London@mybeech.com.