The growing licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears™, is being further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld. Bioworld will create a range of apparel and accessories inspired by the Bears of Care-a-Lot. The ranges will target kids of all-ages across both apparel lines and accessories.

Established for 38 years, Care Bears continues to appeal to a wide range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, is building the property with several successful deals. The new partnership with Bioworld is the latest in a line of leading licensees; each leveraging the universal love for the property among consumers.

High-profile fashion deals have been supporting the availability of Care Bears among adult fans of the original ranges. These include Tikiboo’s athleisure range, Irregular Choice’s footwear line and also a Dolls Kill clothing collection.

The brand returned to the kids’ aisles with a bang earlier this year, with Basic Fun! launching its new toy line.

Initially launching in the US to an excellent reception and impressive sales, the Basic Fun! line recently launched in the UK, too, where it is already experiencing very strong sell-through. The toy range is being supported with a heavyweight marketing campaign featuring two TVCs for the new plush ranges and an innovative line of new interactive Care Bears.

Tiny Pop, the broadcast partner for Care Bears, is also offering strong support for ‘Care Bears: Unlock the Magic’, which airs daily on the channel. New partnerships and content support from Sky and Moonbug further position Care Bears for significant growth in the UK kids’ market.

Bioworld joins other children’s partners including Zak for homewares, Whitehouse Leisure, Redan, Aardvark, Crackerjack, and the Fun to Learn magazine.

Commenting is Rob Corney, MD of Bulldog Licensing. “We’re thrilled to have Bioworld on board for Care Bears apparel. The brand has built a strong following over the past 38 years. It has devoted fans who grew up with Care Bears, as well as an ever-growing following of little ones who are discovering the brand for the first time.”

Roubina Tchoboian, VP of International Licensing, adds; “Bioworld joins at an exciting time for Care Bears, as the brand is continuously building with a range of best-in-class partners creating show-stopping ranges and collaborations.”