British childrenswear label Blade & Rose recently launched a collection in collaboration with Penguin Random House Children’s featuring Peter Rabbit. The collection offers a full range of different styles for children aged 0-4 years.

In celebration of the successful launch, the brand hosted a press event at The World of Beatrix Potter Attraction & Old Laundry Theatre in Cumbria; the perfect location, with both Blade & Rose and Peter Rabbit hailing from the Lake District.

 

 

A mixture of local influencers and press as well as national titles were in attendance. The day included a presentation from the Blade & Rose team regarding the brand’s journey; from an idea whilst founder Amanda was on maternity leave, to now being national trendsetters. Guests, along with their little ones, then enjoyed an afternoon immersed in the magical world of Peter Rabbit.

 

 

The collection for boys and girls includes the iconic Blade & Rose leggings. There are also shorts, long and short-sleeved tops and socks to match in several designs.

For further information on Blade & Rose, please click here.