CWB editor Laura Turner selects the latest children’s brands to watch.
The Baby Gifting Company
Mother of three, Shiba Babamiri, launched The Baby Gifting Company (pictured above) in a bid to change the wasteful baby gifting culture. Created by parents for parents, the sustainable, high-quality brand’s carefully curated gift sets feature items designed to be both practical and a special treasure in every baby’s memory box. The collection includes the brand’s multi-award winning 100% premium cashmere blanket and beanie, an organic cotton knitted blanket and hooded towel, a signature keepsake fully recycled teddy bear, a luxurious three-piece cardigan, trousers and hat set, and a luxurious baby memory journal in a keepsake box. There is also a range of wooden toys made from non-toxic, sustainable rubberwood. For wholesale enquiries contact info@babygifting.com.
Mini Cools
Represented in the UK by Brand Tribe Agency, new children’s accessories brand Mini Cools offers necklaces, earrings, rings, bracelets, headbands, hairclips, gem and nail stickers, and sunglasses. Founders Iason and Roula − a couple from Greece and parents to two children − relocated back to Athens to start the brand after living in London and Munich. Iason, who worked for many years in the production and wholesale apparel sector, and Roula, who was in the business consulting sector and created handmade jewellery as a hobby, combined their business skills to create their sustainably led brand of colourful, high-quality accessories that are made to last and be used for years by children, their siblings and their friends. For wholesale enquiries contact saher@brandtribeagency.com.
Kosi Kids
Founded in October, Kosi Kids is a new independent family-run business offering high-quality, cosy and comfortable casuals for 0-6 years. Pieces are unisex and include sweatshirts, tops, trousers/joggers and socks, with both plain and patterned garments retaining a clean, neutral feel. Before launching Kosi Kids, founder Sophie Davis searched the market for clothing that would conceal an Airtag. (Whilst travelling with her toddlers, she found it reassuring to attach an Airtag to their clothing when in highly populated areas as a way to keep them safe.) Kosi Kids has, therefore, incorporated a zipped pocket suitable for an Airtag on the inside of all its bottoms, which is hidden in a discrete place where children can’t feel or notice it. For wholesale enquiries contact contact@kosikids.com.
Soxsies
Soxsies, an award-winning UK babywear brand, exhibited at INDX Kids for the first time in January. Founded in 2022, Soxsies aims to make parents’ lives easier with its innovative Oeko-Tex Standard 100 certified bamboo leggings, which have integrated removable socks, a full-width waistband and are label-free for optimum comfort. Sustainability features throughout the product design, with the lifespan of Soxsies being extended to be worn as leggings alone once the socks are outgrown. The brand has also partnered with clothes rental company SuperLooper to enable its customers to recycle their outgrown leggings responsibly. Soxsies are available for 0-18 months in a range of prints and colours, with exclusive custom print designs available with a MOQ. For wholesale enquiries contact hello@soxsies.com.
Noppies
Launched in the UK at INDX Kids in January and represented by TCG Kids Childrenswear Agency, Netherlands-born brand Noppies has been an expert in baby and childrenswear for 30 years. Utilising sustainable and fair trade production, pieces are designed to last to ensure they get at least a second life. The collection includes organic babywear packed with clever details such as elastic straps and foldable sleeves to give more freedom of movement and prevent children from scratching themselves. There is also a collection for older children aged 3-10 years which, alongside a strong outwear offer, features playful and colourful separates for boys and girls to create easy mix-and-match styles for your boutique. For wholesale enquiries contact natalie@tcgkids.co.uk.
