Leading ethical and sustainable childrenswear company, Frugi, has hit the £1 million mark for its Little Clothes Big Change charity project. Launched in 2016, Little Clothes Big Change is part of Frugi’s wider mission to protect the planet. The initiative sees the brand commit 1% of its yearly turnover to charities; whether it makes a profit or not.

Frugi’s ethos has always revolved around giving back, especially to environmental charities and those focused on children. Having backed many causes across its three pillars – Hunger, Shelter and Nature – Frugi currently supports Eco-Schools and LEAF. These charities help create change and inspire the next generation of eco-heroes; encouraging kids to connect with nature and improve their environment, both at school and in the local community.

Since 2020, Frugi has funded the Eco-Schools Green Flag certification fees for 150 schools across England. This includes training for 500 teachers to become Eco-Coordinators with Eco-Schools.

This £1 million charity milestone also means that Frugi has sold over £100 million worth of GOTS certified organic clothing since launching in 2004, ensuring it is giving back through its supply chain as well. Eighty-five per cent of Frugi’s products feature GOTS cotton, a global accreditation of the highest standard. GOTS cotton is organic and uses no chemicals and far less water, offering significant benefits to the environment. It is also entirely traceable, ensuring the fair treatment of suppliers and their workers.

Encouraging customers to reduce, reuse and recycle, the remaining 15% of products use old polyethylene (PET) plastic bottles. Spinning these into yarn makes a durable, waterproof fabric for outerwear, accessories and swimwear.

The Frugi group also owns TotsBots reusable nappies and Bloom & Nora reusable sanitary products. Since 2021, these two brands have been included in the 1% turnover pledge.

Commenting is Lucy Jewson, founder of Frugi. “We are proud of lots of things we’ve achieved at Frugi – but we’re probably the proudest of this! One million is a very significant amount for a small company in Cornwall to have raised for charity, all before our 18th Birthday.

“We created Frugi to prove that a brand could be a powerful instigator of change and that there was far more about business than just the ‘bottom line’. Being part of the 1% for the Planet movement, and then creating Little Clothes Big Change, has allowed us to continue donating to charities that are making a difference at a grassroots level, all whilst growing the Frugi brand.”

Sarah Clark, CEO of Frugi, adds; “This is a hugely proud moment for our Frugi family. Pledging 1% of turnover for charity is firmly set in our brand’s DNA and we wouldn’t change it for the world. It is a powerful commitment to give back whether we make a profit or not. Our 1% donations are used to create change for both our planet and its people and to help protect the planet we play on. This has always been at the heart of Frugi and will always inform the choices that we make and the causes that we support.”

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