From s/s 21, Danish baby and children’s brand Mini A Ture will concentrate on what it does best; specialising primarily in stylish, high performing outdoor clothes. The brand’s focus now is on creating the best technical and fashionable kids’ outerwear on the market.

For the past few seasons, Mini A Ture has also been concentrating on becoming a more sustainable business. It aims to work with nature, not against it. Evidence of this includes the brand’s use of premium sustainable fabrics and eco-conscious production methods.

 

 

Key fabrics used throughout the collections include premium recycled nylon. Also, recycled polyester by Repreve and Bionic Finish. The company is also proud to be GOTS-certified.

‘The Green House’ is the theme of Mini A Ture’s s/s 21 collection, drawing inspiration from nature and spring in bloom.

 

 

Commenting is Mini A Ture’s CEO, Signe Tholstrup. “The future is our children and their children. We feel strongly responsible for future generations. Our children are the future guardians of nature and it is our job to inspire them to care for it.”

Other key developments for the business include the recent appointment of Sofia Issakainen as CCO. Issakainen joins Mini A Ture from Bestseller, another successful Danish fashion business, where she spent 11 years.

Click here for further information on Mini A Ture. For UK wholesale enquiries, please contact Solobi Agency.