MORI, the award-winning organic clothing and sleep brand for children age 0-6 years, is launching ‘mama by MORI’, its first-ever day and nightwear collection for maternity and beyond.

Building on the brand’s trusted reputation in the baby and toddlerwear industry, the mama by MORI collection seeks to empower mamas on their journey into motherhood. Made by mamas for mamas, every piece was sampled on the brand’s head buyer, who was pregnant with her third baby.

 

 

The range supports every stage of pregnancy, from trimester one to four – and beyond.

MORI has focused on creating soft, flattering, comfortable and supportive clothing. Each piece is a wardrobe staple, making dressing simple every step of the way, from a growing bump to feeding the new arrival.

Clever and thoughtful design features include ruched sides within the tops to allow for pregnancy growth; breastfeeding-friendly access, and elasticated waistbands to wear either above or below the baby bump.

 

 

The range is available in a choice of four colours – black, white, navy and blush.

It also features discreet and inspiring slogans. For instance, ‘mama you are powerful’, ‘beautiful-powerful-brave’ and ‘MORI mama club’. These feature on the slogan T-shirt as well as slogan hooded sweatshirts. Other pieces include a tank top, long and short sleeve T-shirts, a jumpsuit, waterfall cardigan and leggings. There is also a nightdress, pyjamas and a robe.

 

 

MORI shows kindness to the planet and consistently strives to reduce its environmental impact. With this in mind, the mama by MORI range is ethically made using organic, sustainable and durable fabrics.

The collection launches online today (12 of July).