Sustainable baby and toddler brand MORI has joined forces with Hasbro to launch an exclusive Peppa Pig by MORI collection. The new range for 0-6 years features a signature print of Peppa Pig and her little brother George set amongst suns, moons and stars, across a collection of day, sleep and bathtime wear.
“We’re extremely honoured to partner with Hasbro on the Peppa Pig by MORI collection,” says MORI founder, Akin Onal. “Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones while paying homage to the hit TV series which has been delighting pre-schoolers for almost two decades. The new collection represents a great synergy between our two brands and we’re excited to unveil the new designs, which we’re sure will be loved by parents and children alike.”
Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbro, adds; “Peppa Pig encourages little ones to confidently jump in all of life’s muddy puddles and explore the world around them. With this beautiful and sustainably designed collection from MORI, her fans can take on any adventure – from the every day to the epic – knowing that their best friend is by their side. As we lead into Peppa’s 20th anniversary next year, we’re excited to unveil even more entertainment, toys and collabs that celebrate the joy and adventurous spirit of everyone’s favourite pig.”
The collection
The daywear range features MORI’s signature organic cotton and bamboo fabric. It also includes a matching ribbed collection in the Peppa and George print. Within the line there is a high neck top, flares and a dress featuring lettuce hems, neckline and cuffs, for 3-6 months up to 5-6 years. Plus, a Peppa Pig reversible jacket with 3D piggy ears on the hood. Available for 0-24 months, the jacket features the signature print on one side with a contrasting blush stripe ribbed fabric on the reverse.
The daywear collection also offers a George oversized sweatshirt in organic cotton for 3-6 months to 5-6 years. George is pictured with his friend Mr. Dinosaur against a cream background. Accompanying the sweatshirt are George ribbed dungarees for 3-6 months to 3-4 years. Furthermore, a long-sleeve bodysuit for 0-24 months features across both the day and nightwear collection, again in the signature print.
For bathtime, there is the new Peppa Pig hooded towel. Featuring Peppa Pig ears, a padded pig snout, and embroidered facial features, it also includes an innovative temperature-regulating hood.
Completing the collection is MORI’s Peppa Pig sleepwear range in the signature Peppa and George print. Pieces include pyjamas, MORI’s Clever Zip Sleepsuit, and a 1.5 TOG front opening sleeping bag.
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