Danish childrenswear brand, Wheat, has firmly strengthened its position in the UK, with its latest collections now available in a variety of retailers across the country.

The s/s 24 collections can now be found via Scandiborn, johnlewis.com and independent retailers countrywide, as well as in the dedicated Wheat store in London’s Islington Square.

 

 

Following on from the success of the a/w 23 collection, Wheat has grown its partnership with Scandiborn, the UK-based Scandinavian-inspired online store, offering more outerwear, transitional pieces, daywear and footwear designs. A range of cross-marketing initiatives between both brands is also in the pipeline.

At the Wheat London store, expect to find a selection of baby and childrenswear in prints including the new strawberry, cornflower and green floral designs. Complementing the collection are accessories, footwear and swimwear, all made from responsible materials.

 

 

 

Wheat is committed to offering children’s clothing made from responsible and sustainable materials that are designed to be played in.

The company is certified by the following environmental standards: Oeko-Tex Standard 100; GOTS (Global Organic Textile Standard); GRS (Global Recycle Standard), and RWS (Responsible Wool Standard).

 

 

Established in 2002, Wheat offers childhood essentials for 0-12 years, with each item crafted in eco-responsible materials. Wheat’s DNA is based on Nordic design traditions and a classic signature of unique hand-drawn prints inspired by Scandinavian nature.

For UK wholesale enquiries contact Jessie Thomas at jt@wheat.co.uk. Alternatively, click here to visit the Wheat website.