Wheat appoints new Board of Directors to support international growth
Wheat, the Danish premium kidswear brand founded more than 25 years ago, has a new Board of Directors. Chaired by Torben Laustsen, the Board has been assembled to support the
Wheat, the Danish premium kidswear brand founded more than 25 years ago, has a new Board of Directors. Chaired by Torben Laustsen, the Board has been assembled to support the
Danish childrenswear brand Wheat is opening its first flagship store on Østerbrogade in Copenhagen, marking a significant milestone in the company’s retail expansion. Following a phase of international growth, including recent
After 25 years at the helm of Danish childrenswear brand Wheat, founder Charlotte Galsgaard is stepping down as creative director, passing the role to Fie Wahlgreen, effective 1 April 2026. Wahlgreen,
Charlotte Galsgaard, founder and creative director of the popular Danish childrenswear brand Wheat, shares personal insight into the family business, from its founding values and collection developments to store openings
Danish childrenswear brand, Wheat, has strengthened its retail presence in John Lewis stores and at johnlewis.com. The latest Wheat collections are now available at four John Lewis stores (Leeds, White
Danish childrenswear brand, Wheat, has firmly strengthened its position in the UK, with its latest collections now available in a variety of retailers across the country. The s/s 24 collections can
Danish childrenswear label, Wheat, has launched its first store in London. Located in Islington Square on Upper Street, the 2,000 sq. ft space showcases the brand’s childrenswear and accessories against
Danish kidswear brand Wheat is set to move into the UK market for the first time, making its debut to trade at INDX Kids in July. Founded in Denmark in
Danish kidswear brand Wheat has launched exclusively in the UK via award-winning clothing rental platform, thelittleloop. Through thelittleloop, clothes can get around five times more wear. This reduces their eco-impact