Petit Pli, the London-based brand redefining childrenswear through patented textile innovation, is launching into wholesale for the first time across the UK and EMEA. Known for its expandable garments that grow with children, the multi-award-winning brand is offering retailers the opportunity to stock a product that combines sustainable manufacturing, innovative design and global cult appeal.
Founded by aeronautical engineer Ryan Mario Yasin, Petit Pli’s journey began with a simple frustration shared by parents worldwide: how quickly children outgrow clothes. The brand’s patented structure, engineered to expand bi-directionally, allows each garment to fit seven sizes in one, reducing waste and offering a lifecycle seven times longer than conventional children’s clothing.
After strong direct-to-consumer performance online, and the successful launch of its flagship store at London’s Battersea Power Station, Petit Pli has expanded its international footprint through a distribution deal in Japan. With a loyal community of customers and growing interest from global buyers, the brand is now making its designs available to selected stockists for the first time.
Commenting is brand founder Ryan Mario Yasin
“We’ve dedicated years to refining our technology, earning the trust of families, and showing that children’s clothing can be both innovative and joyful. With production scaled, demand rising, and a product range that now includes merino wool alongside our all-weather ripstop designs, we’re excited to partner with retailers ready to offer something truly unique.”
Petit Pli’s wholesale range includes its bestselling outerwear and expandable dungarees, both designed to adapt to a child’s growth spurts and active lifestyle. Retailers will also benefit from strong merchandising support, sustainability messaging and repeat purchase potential.
To support this new chapter, Petit Pli has appointed Gabriella Amodeo as Wholesale & Partnerships Lead. With over 20 years of experience in childrenswear across buying, merchandising and brand development, Amodeo brings deep industry knowledge and a proven track record of building long-term retail relationships.
“Petit Pli’s patented innovation and purposeful design are unlike anything else on the market,” says Amodeo. “At a time when retailers are seeking sustainable differentiation, Petit Pli offers not just a unique product, but also the kind of engineering and storytelling that truly capture imaginations and inspire the next generation.”
Retail expansion
Amodeo’s appointment marks a key investment in the brand’s retail expansion strategy, ensuring new stockists receive personalised support and curated assortments tailored to their customer base.
With over 30,000 D2C customers and £1.75m in sales driven by under £200k in marketing, Petit Pli has built a loyal global following through product excellence alone. Its proven resonance with modern, design-conscious families makes it a compelling new offer for retail buyers seeking standout sustainable brands.
Wholesale enquiries are now open for s/s 26. Contact gabriella.amodeo@petitpli.com or click here for further information.