CoComelon, a favourite with kids and families across the globe, will now feature in a collection of babywear and childrenswear following a new licensee agreement between Poetic Brands and Moonbug Entertainment Ltd.

Poetic Brands’ new range will focus on the bright, playful, nursery-rhyme-singing CoComelon characters. The collection is set to include children’s daywear, outerwear and swimwear alongside towels, winter accessories and also sleeping bags.

The consumer products programme for the property, managed across EMEA by The Point.1888, recently kicked off when Jazwares launching a toy line incorporating plush, role-play, vehicles and mini-figures.

Commenting is Anne Bradford, director, Poetic Brands.

“From day one, it’s been important to ensure that every brand that we sign has a truly unique angle. CoComelon has an incredible global audience and massive brand adoption, creating a huge opportunity for retailers to engage with.

“As soon as we discussed CoComelon with The Point.1888, we knew that this was perfect for us. It is completely new to the apparel market.

“This will give us the opportunity to create ranges that will provide everything a pre-schooler needs; from their T-shirts and sweats right through to their puddle suits and jackets. With its core engagement of one to four-year-olds, this is a fabulous new opportunity for retail.”

Becky Langer, senior commercial manager, Soft Goods at The Point.1888, adds; “The brand has had such incredible digital success. We wanted to make sure that our licensing programme would enable fans to get enjoyment from it even while away from the TV or iPad.

“We’re thrilled to be in a position to announce this partnership and cannot wait to see the reaction from Cocomelon’s growing audience to the new product range.”