Last November saw the launch of OOji baby, a webstore that lets customers ‘build their own gift box’. Customers choose three items from different categories from a selection of gender-neutral clothing and accessories to create a gift that is unique to them.

Every order is then arranged into their branded OOji box and finished with a personal message. Plus, the price of every combination of OOji box is the same.

“Buying a baby gift was always so frustrating for me,” says OOji baby founder, Muniza Ikram. “The dislike for gender-specific clothing and the struggle to get a well-presented and complete gift in one place were key factors when starting OOji baby.

“We wanted to offer our customers a full service when shopping for a new baby gift; good product selection, memorable unboxing experience, the inclusion of a personal message and the option to deliver straight to the recipient – this was at the heart of everything.

 

 

“A bespoke service like this can often come with a hefty price tag. However, we were adamant that our product needed to feel luxurious whilst remaining competitively priced. I believe we achieved both.”

Product offer

OOji baby offers a selection of all-in-ones and rompers with bold and diverse prints. There are also four- or six-layer cotton muslin blankets and handmade soft toys.

 

 

The decision to provide only gender-neutral clothing is to meet growing demand from parents focusing more on the function and purpose of clothing. OOji baby’s offering, therefore, provides bold prints, a variety of colour options and a focus on fabric, comfort and practicality.

For customers’ convenience, OOji baby also offers a selection of pre-made boxes. Furthermore, it will soon be launching the option of smaller OOji boxes available at a lower price point.

For further information, please click here.