Launched last month, Lucky & Gray is a new sustainable childrenswear brand for 0 to 5 years. Founder Amber Kavanagh has utilised her experience as a mother of two, as well as over 15 years’ experience as a childrenswear designer for some of the UK’s leading retailers, to shape the brand’s identity.

 

 

Commenting on Lucky & Gray, she says; “The experiences of being a parent and working as a designer in the industry revealed things I wanted to do differently. I knew I wanted to create a brand that reflected my values and vision of what a children’s brand should offer.”

 

 

The brand’s debut collection features layerable pieces to mix and match.

“It started with my considered, unisex design philosophy,” she continues. “It is characterised by effortless and oversized shapes, muted tones and contemporary prints; all made sustainably using organic cotton.

 

 

“Our sleeve and leg lengths are more generous than other brands. We encourage rolling up the garment at the start of the age break. Then gradually rolling down as the child grows.

“Each garment we produce is hand-checked for quality. This ensures each piece has a longevity that will see out the size break. It also promotes the passing of garments to siblings and friends; further maximising use and reducing waste.”

 

 

Sustainability is at the core of everything the brand does.

For instance, Lucky & Gray only produces clothing in small batches using natural fabrics in ethically sourced factories that share the brand’s values. Sustainability also runs throughout the customer experience. For instance, all packaging used in the fulfilment of orders contains 100% recyclable and biodegradable materials.

 

 

Kavanagh concludes; “I wanted to create a brand that met my sustainability and ethical values whilst also delivering garments at an affordable price point. I have always tried to buy sustainable clothes for my children, but it’s often very expensive. So, with Lucky & Gray, I’ve tried to price the collection as fairly as possible, so everyone from the cotton farmers to the customers gets a good deal.”

 

 

For further information on Lucky & Gray, please click here. For wholesale enquiries contact hello@luckyandgray.co.uk.