Editor’s Pick – CWB editor Laura Turner selects the must-have children’s collections to get in store.
Small Fry
Having already launched a unisex streetwear brand for 18 to 25-year olds, this year sees Christian Gould introduce Small Fry (pictured above), a kidswear label for 3 to 11 years. Small Fry’s designs are rooted in streetwear and include ribbon trims, bright colours and iconic designs. The launch range offers T-shirts, polos, sweatshirts and hoodies, all of which are organic and use water-based inks for prints. (The packaging is biodegradable and recyclable, too.) Small Fry also uses 10% of every sale to buy schoolwear, stationery and books for local children in need.
Compass Kids
Compass Kids
Offering function over fashion, new label Compass Kids believes children’s clothing should facilitate play or rest and never restrict movement. It also believes in the power of immersion to encourage curiosity in kids, supporting their natural urge to discover the world. Catering for 2 to 10 years, the collection includes unstructured garments for free play, technical gear, engineered outerwear and accessories. Expect T-shirts, sweats, tops and bottoms as well as functional overalls, jackets and pants coupled with graphic prints and tactile thermo transfers.
Folpetto
Folpetto
Camilla Brugnoli launched UK kids’ swimwear brand Folpetto in 2017. Being Italian, Brugnoli wants the collection to capture the carefree, magical summers of her childhood in Italy. Equally, she wants children to look their best and above all else be safe in the sun, so that they can enjoy long, hot summers without damaging their skin. The result is Folpetto, a playful yet elegant collection of UV protection swimwear for boys and girls. Pieces include swimsuits, bikinis, swim shorts and long or short sleeve rash vests.
You N’ Me!
You N’ Me!
Designed and made in Poland, You N’ Me! offers organic and eco-friendly childrenswear for 3 to 12 years. Adopting the easy-going vibes of street fashion, garments feature hand-printed graphics focusing on the themes of nature and the world. You N’ Me! creates a few new collections per year, each of which offers a unique series of clothing. The aim is to give kids and tweens the opportunity to play with fashion and create their own styles for different occasions. All of the brand’s fabrics are both GOTS certified and Oeko-Tex Standard 100.
Kidsbury
Kidsbury
Launched in March 2019, Kidsbury is a sustainable answer to beautiful and practical kids’ clothing. Its aim is to demonstrate that a fashion brand can act ethically, be kind to the planet, and look after its employees without compromising on style. The collection for 0 to 12 years shuns gendered colours and styles, instead embracing a range of playful prints and colours to be worn by all. Using 100% organic cotton and a minimalist, Scandinavian style, the collection spans babygros through to durable bomber jackets.
