CWB editor Laura Turner selects eight childrenswear brands to get in-store.
Pickbu
Roz Stone launched Pickbu (pictured above) three years ago following almost two decades working as a dressmaker in theatre, opera, ballet and film. Inspired by her twin boys and a move from London to North Devon, Pickbu was born. Having spent so much time working with fabric, Stone is drawn to natural, organic fibres and creates childrenswear that is breathable and washes well. Initially the range centred on unisex T-shirts but has since expanded to include leggings, shorts, dresses and skirts; all full of colour with a slight scandi-influence. Sizes are 12 months up to 9 years.
The Tur-Shirt Company
Terri-Anne Turton launched The Tur-Shirt Company in August 2020, a product of her entrepreneurial spirit and a love of positive quotes, colour and children’s clothes. The brand creates pieces designed to be as unique as each wearer. The concept behind ‘Tur-Shirts’ is that the quote can only be read whilst the child wears it and looks at themselves in the mirror. The aim, therefore, is to encourage self-love, positivity and to boost confidence – “Less dress to impress. More wear for self-care”. The Positive Self-Talk Tur-Shirt is available in seven colourways for 3-12 years.
Kookoo But Kind
Kookoo But Kind is a new brand of colourful, transeasonal and planet-positive kidswear featuring only the finest raw and recycled materials with no pesticides or chemicals. Plus, every item sold helps to reforest the planet through protected conservation partnerships. The collection comprises two themes: Be Kind, focusing on climate issues, and Endangered, spotlighting animals in danger from climate change. Hand-drawn illustrations printed with vegetable inks in the UK gently share awareness of these eco and social issues across T-shirts, sweaters and reimagined denim jackets. Sizes are 3-14 years, with plans for a toddler collection.
The QT
Kidswear brand The QT launched in March with the aim of “spreading cuteness sustainably” whilst also promoting values of equality. Essentially, it offers “cute” that both boys and girls can enjoy equally. The brand is also passionate about being as harmless as possible. The clothing is sustainably and ethically made (GOTS certified organic cotton and vegan) and designed for circularity to be as close as possible to fully natural, biodegradable and recyclable. The collection for 2-10 years offers elevated basics that are practical, functional, versatile and effortless. Pieces include light jackets, tops, shorts, joggers, leggings and dresses.
B for Bert
Emily Whittle established B for Bert in June, launching with the Kimono Star baby onesie for 0-3 months. Designed specifically for parent and baby skin-to-skin bonding, the flexible onesie is easy to get on and off, opening wide at the chest for skin-to-skin contact while leaving the rest of the baby’s body covered. The simple, oversized shape also leaves room for umbilical cord clips and reusable nappies. Featuring a double-layered cross over front, the Kimono Star is manufactured in the UK using GOTs certified organic cotton. It also comes with the option of two matching hats and a memory bag.
Two Little Mice
Two Little Mice has been creating comfortable baby and toddler clothing in colourful, fun prints since 2017. Founded by Julia Gabler, the brand is handcrafted by a small team of makers based in Harrogate, North Yorkshire, with all materials sourced from other small businesses. The Two Little Mice collection for boys and girls aged 0-2 years comprises snoods, short sleeve and sleeveless rompers, shorts, sweaters, harem pants, leggings and gift boxes for new babies and mums.
Poppet & Fox
Launching for s/s 22, childrenswear brand Poppet & Fox is currently available for forward orders via Blue Mouse Agency. The collection comprises five capsules, each inspired by travel and places visited by the designers. Sophisticated designs, premium fabrics, traditional dying methods, authentic block prints and embroideries are all key. Each capsule is a collection in itself or can be mixed and matched. Pieces include dresses, tops, skirts, shorts, trousers and jackets for 2-16 years. Many items are also available in adult sizes for matching.
Zizo
Launched this year, Zizo is a sustainable, everyday childrenswear brand inspired by nature and life in coastal Ireland. Highlighting environmental and social issues through its designs, the brand works to create conversations and initiate change. Founder Sacha Ben Elmansour is based in the coastal village of Dunmore East, Ireland, where she is “saving the planet one T-shirt at a time”. Named after her son who inspired the creation of the brand, Zizo caters for 0-14 years. It offers T-shirts, crew neck sweaters, hoodies, shorts, joggers, trousers and bags made from 100% recycled and organic materials.
