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A woman sat in a garden beside a pram holding a baby

Swedish children’s brand Elodie has released a new collection – Elodie x Morris & Co – featuring the well-known and much-loved prints of William Morris.

Born in Essex, England in 1834, William Morris was a designer, craftsman, poet, and early socialist whose designs for furniture, fabrics, wallpaper and other decorative arts generated the Arts and Crafts movement in England and revolutionized Victorian taste.

Through this collaboration, Elodie brings William Morris’ iconic creations to the children’s world. Together with Morris & Co, it has created a range of products featuring some of the most popular designs.

 

A baby lying in a crib covered in a green quilt

 

Commenting is Linda Sätterström, Elodie’s founder and creative director. “This co-lab has been a dream come true for me personally. I love how every William Morris print can feel absolutely timeless and modern at the same time.

“The Elodie MONDO Stroller, with its ‘Pimpernel‘ fabrics, golden frame and leather details, is one of the products that I am most proud to have been a part of creating.”

For further information on Elodie, please click here.

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